AI executive assistant

The executive assistant
that never forgets.

Most days end with more undone than done — not because you didn't try, but because every task costs more than it should. nuul holds the context, tracks the open threads, and makes sure nothing slips. So you can be the calmer version of yourself.

Works with any AI model you already use. Your data stays yours.

What did we decide about pricing in October?
October call with Rajan: hold the current tier through Q1, revisit in March. You both agreed. That's still the plan.
Catch me up before my call with Priya.
Last spoke in August. She raised the contract renewal — you said you'd send revised terms. Still open. New stakeholder on her side: Vikram.
Who did I meet at the governance event who spoke about leadership hiring?
Anita Sharma — CHRO at Meridian Group. You noted she was open to advisory conversations. Her contact is in your people list.
What's still open from last week?
Three things: follow up with David on the proposal, send Priya the revised contract, and review the Q3 numbers Asha sent Thursday.

Why tasks pile up

Every other tool makes you the assistant.

Most tasks don't pile up because they're hard. They pile up because starting each one costs too much — finding the file, locating the thread, reconstructing who said what. That overhead is invisible until it isn't. By evening, you're exhausted from the switching, not the work itself. The list carries over. The guilt sets in. nuul removes the friction so the work can actually get done.

Every other tool

You do it for the system.

  • Search email, then WhatsApp, then Notes to find one thing
  • Reconstruct context before every meeting
  • Paste history into every AI conversation from scratch
  • Rely on memory to catch open commitments
  • Maintain the system or watch it rot
nuul

The system does it for you.

  • Finds anything you've ever captured, instantly
  • Briefs you before every meeting automatically
  • Feeds relevant context to any AI you're already using
  • Surfaces open threads before they become missed commitments
  • Maintains itself — zero upkeep, ever

The work before the work

Every task comes with hidden steps.

"Ugh — I have to do all this before I can even start."
You know that feeling. Here's what it looks like on a normal day — and what nuul does instead.

Mid-afternoon

Your manager pings: "Can you send me that updated deck?" You're mid-task.

Work before the work
  1. Open email. Search "deck".
  2. Figure out which version was final.
  3. Find the thread to reply to.
  4. Attach, send — then try to remember where you were.
With nuul

"Find the deck I sent last week and reply to Ananya's message." Done — without leaving what you were doing.

10 minutes before a call

Calendar fires. You're about to meet a client you last spoke to two months ago.

Work before the work
  1. Search calendar for the last meeting.
  2. Open notes — try to find those notes.
  3. Check WhatsApp for any follow-ups.
  4. Still not sure what was left open.
With nuul

"Brief me on Priya before my call." Her history, last conversation, open items — ready in seconds. You walk in ready.

Mid-call

A WhatsApp from your mom. The doctor needs her scan from March. You're on an important call.

Work before the work
  1. Put the call on hold.
  2. Search Downloads. Not there.
  3. Check email — maybe you sent it to yourself?
  4. Find it. Open WhatsApp. Attach. Send.
With nuul

Forward mom's message to nuul. It finds the scan and sends it. You never left the call.

Someone asks a favour

A colleague forwards: "Do you know anyone with supply chain experience?"

Work before the work
  1. Mentally scan your contacts.
  2. Open LinkedIn. Search your connections.
  3. Try to remember that one person from six months ago.
  4. Vague reply: "Let me think about it."
With nuul

"Who in my network has supply chain experience?" — two names surfaced, with context on how you know them.

Close the day. Actually rest.

The brief catches what you'd otherwise lie awake worrying about.

Good morning — here's what's open today
📋
Follow up with David on the proposal — from your Tuesday meeting notes.
Open for 3 days · tagged: proposal, david
📄
Priya is waiting on the revised contract — you committed to this in August.
Still open · from your August call notes
🎓
Arjun's maths worksheet is due today — from the photo you forwarded Monday.
Personal vault · school
📞
Call with Rajan at 3pm — background and last conversation ready when you are.
Context prepared · 2 open items from last call

How it works

You already know how to use it.

You're walking out of a meeting. A thought hits — you voice-note it. A client messages on WhatsApp — you forward it. Someone emails a document — you forward that too. That's it.

nuul picks it up, reads it, organises it, and connects it to everything else. No new app to learn. No new habit to build. Just the way you already work.

💬

WhatsApp it

Forward a message, a voice note, a document. It flows into your vault without opening another app.

🎙️

Say it

Voice note on the way to work. Transcribed, understood, and filed — no editing needed.

📁

Watch it

Point nuul at your Downloads, desktop, or any folder you choose. Files land there, nuul picks them up — PDFs, recordings, screenshots, docs — read and filed automatically.

📧

Forward it

An important email thread. Just forward it. nuul reads the context and adds it to the picture.

It gets better over time

A great EA learns.
So does nuul.

The first week, it catches your notes and files. By the second month, it knows your projects and the people in them — who matters, what's open, what you tend to let slide.

By the end of the year, it knows your patterns better than you remember them yourself. Every session makes the next one richer. That's not automation. That's a working relationship.

Your operational memory · growing
Day 1
Q2 strategy call — decided to pause expansion, focus on retention
strategyq2
Week 2
Voice note: Rajan mentioned churn risk in enterprise — auto-linked to Q2 decision
rajanchurnlinked
Month 2
Retention playbook drafted — connected to Q2 call, Rajan note, and 3 related files
proposalauto-assembled
Month 4
Board prep: nuul assembles the full thread. You show up ready.
4 months of context

Separate contexts

Your whole life, organised.
Each part in its own place.

Your work doesn't need to know about your family. Your personal life doesn't need board presentations bleeding in. nuul keeps each world cleanly separate — each one accumulating its own memory. Switch between them the way you switch between hats.

💼

Work

Meetings, decisions, projects, people — the full picture of how you operate. Everything connected so you always know where things stand.

projects decisions follow-ups proposals people

Whatever matters

A startup idea you're building on the side. A research thread you keep coming back to. A passion project, a new venture, a life chapter. Any context gets its own vault — completely separate, accumulating its own memory.

any context fully separate same assistant

Create & share

When it's time to produce something,
nuul has already done the research.

You've been capturing and building context for weeks. When you need a proposal, a brief, a client update, or a report — you don't start from a blank page. You give the direction. nuul assembles from everything it knows.

Step 1

Give a direction

Tell nuul what you need in plain language — a proposal, a summary, a brief. No template. No structure needed.

Step 2

nuul assembles it

It pulls from calls, notes, WhatsApp threads, files — everything relevant — and drafts a complete document with sources shown.

Step 3

You edit, approve, share

Review the draft, make changes, and send directly — without switching to another tool or copy-pasting a thing.

Example — live in nuul
Draft a proposal for Rajan based on our Q2 call and the churn conversation from last week.
Drawing from Q2 strategy call · Oct 4 Rajan voice note · Oct 11 Retention playbook draft Enterprise churn thread
Retention Proposal — Rajan / Enterprise

Who it's for

Built for people who carry a lot.

If your work is complex, your context is scattered, and your brain is spending too much time filing — nuul is for you.

🚀

Founders

CEO · Co-founder · Operator

You're running a company inside your head. The investor call from Tuesday, the product decision made on a walk, the open thread with your co-founder — scattered across notes, WhatsApp, and memory. nuul holds the whole picture so you can focus on what's next.

🏢

Business Leaders

CXO · VP · Chief of Staff

You walk into ten meetings a week. nuul walks in ready — with everything said last time, everything still open, and the full context to ask the right question at the right moment. No prep time. No gaps.

📰

Journalists & Researchers

Writers · Researchers · Editors

Months of interviews, sources, and observations — structurally connected, not buried in notebooks. Pull a story brief from everything you've gathered, not just what you happened to remember to write down.

🎯

Consultants & Advisors

Consultants · Analysts · Advisors

Each client is a world of context. nuul keeps them separate — each one accumulating its own memory — so you always know where you are, whatever hat you're wearing that day.

Designed differently

Built on principles,
not just features.

Three decisions we made before we wrote a line of code — and that we'll never walk back.

🔒

Private by design

Your data is stored in files you own and control — not locked inside a vendor's database. nuul never trains on it, sells it, or accesses it without your knowledge. Whatever hosting option you choose, that guarantee never changes.

💰

Affordable by design

Most of what nuul does — filing, connecting, organising — happens automatically without an expensive AI call. Intelligence fires only when you need it, keeping costs low by design.

🌐

Open by design

Use Claude today, switch to something better tomorrow — your entire accumulated context travels with you. Plain files, any model, no lock-in. That's the whole point.

What your assistant does

Everything it does for you.

Every task that used to fall on you — captured, connected, organised, and ready — without you lifting a finger.

🎙️

Voice & WhatsApp

Voice note on the go, forward on WhatsApp — transcribed, tagged, and connected. No editing, no app-switching.

📁

Folder watching

Point it at your Downloads or any folder. Files land there, nuul reads and files them — automatically, every time.

📋

Meeting notes

Recordings become structured notes. Decisions, tasks, follow-ups — extracted and linked to the right people.

🔍

Ask anything

Three months ago, you made a decision. Ask in plain language — nuul finds it instantly, with full context.

👥

People layer

Everyone you work with — their history, open threads, follow-ups — in one place, always current.

📄

Create & share

Proposals, briefs, updates — drafted from your context, not a blank page. Edit, approve, send.

← swipe to explore →

How nuul is different

Not a replacement. An upgrade.

nuul doesn't replace Claude or ChatGPT — it gives them the one thing they're missing: memory that persists.

Capability AI alone AI + nuul
Remembers past decisions ~ In-app memory only, not portable Permanent, searchable, portable
Knows your projects & people ~ Learns, but won't follow you elsewhere Always in context, across any model
Works when you switch models New model, zero context Context travels with you
Structured knowledge extraction Raw chat history only Decisions, people, projects — linked
Captures from voice, WhatsApp, files Chat interface only Any surface, any device
Gets richer over time History accumulates, context stays flat Richer with every session
Data ownership Vendor servers, no real export Your files, your control
Model flexibility Tied to one provider Open format, any model

Early access

Now in early access.

nuul is live and accepting early users. Simple to get started — join now and help shape what it becomes.

Questions

Frequently asked

Is this really like having an executive assistant?
That's exactly how to think about it. A great EA remembers your preferences, knows your projects and the people in them, organises your chaos, and shows up ready with context when you need it. nuul does all of this — automatically, privately, and without the overhead of managing another person. The difference is nuul gets better the more you use it, works 24/7, and costs almost nothing to run.
Do I need to be technical to use nuul?
Not at all. Setup takes about ten minutes. If you can use Google Docs, you can use nuul. We're building the setup to be as simple as possible — and a full how-it-works guide is coming soon for anyone who wants to go deeper.
Who can see my data?
Nobody but you. Your vault is stored in files you own and control — not locked inside a vendor's database. nuul never trains on your data, sells it, or accesses it without your knowledge. Whatever hosting option you choose, that guarantee never changes. And if nuul disappeared tomorrow, your files are yours in plain, readable format — complete and accessible forever.
Does nuul replace my AI subscription?
No — nuul makes your AI subscriptions dramatically more useful. Think of it as the memory layer your Claude, ChatGPT, or Gemini is missing. nuul passes your accumulated context to whichever model you use, so every session starts with the full picture instead of a blank slate.
What if I want to switch AI models?
Just change one setting. Your entire operational memory — notes, people, threads, decisions — travels to the new model instantly. The context is stored as plain files, not inside any AI provider's systems. Switch freely, any time.
How is this different from Notion AI or ChatGPT memory?
Notion AI works on documents but doesn't compound across time or connect conversations, voice notes, and WhatsApp messages. ChatGPT memory is limited, vendor-controlled, and disappears if you switch models or plans. nuul gives you an open, growing, structurally-linked memory that works with any model — including ones that don't exist yet.

Start today

Be the calmer version
of yourself.

nuul holds the context, tracks the threads, and makes sure nothing slips. Give it a week — and the day will feel different.